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New Ways Health Plans Are Attracting More Members

Posted by John Siegel on May 15, 2019 1:47:36 PM


With more than 20 million Medicare beneficiaries now enrolled in Medicare Advantage plans, the demand for more freedom and flexibility with healthcare plan options has never been higher. Which, for health plans, means it’s more crucial than ever to make sure you’re offering the convenience and service it takes to maintain current membership – while attracting new members.

In some ways, the Medicare Advantage options themselves, have made this easy by including attractive new supplemental benefits like vision care, hearing care, and adding more innovative health and wellness options like home-delivered meals. But with a more level playing field in terms of offerings, adding better supplemental benefits is just the beginning. From service to technology, members are looking for more, and making changes to help your health plan stand out is just as important for your future as it is for theirs.

How can you differentiate your plans and programs? It’s easier than you think:

Move Future-Forward

From mobile apps and online portals to telehealth services, the healthcare industry is continually evolving to give members better access to quality care and convenience – and it’s up to us to evolve with it. So whether it’s billing access or scheduling reminders, providing members with the technology they need to get the help they want will go a long way. 

Pay Attention to Ratings

After CMS’ Five Star Rating System was established with reviews available through the online Medicare Plan Finder, members are more empowered than ever to compare attractive health plans and then choose between them. How do you receive a high rating? Dedicated support, clear plan details, and easy access to health information for your members are great areas to focus on first.

Stick to Service

While added flexibility and convenience plays a major role in increasing your membership, customer service and support should remain at the core of what you do. Remember, members can go anywhere else at any given time, so taking the time to listen to their specific needs and responding with the right treatment plans makes all the difference in satisfaction, engagement, and ultimately, retention.

If you’re ready to make a new plan for bettering your Medicare Advantage plans, remember, small changes will make a big difference. Adding important supplemental benefits is a great place to start. Then, narrow your focus on things like transparency and quality support, and you will have members that feel cared for - and cared about - making it more likely for them to stay with your plan, and to share it with others. 

For more details on how GA Foods can support your benefits or health plan options with Sunmeadow® frozen or shelf-stable meals, please contact us today.


 Preventing Malnutrition







Topics: Medicare, Senior Health Plans

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