No one does their homework before buying better than a baby boomer. Just like buying a car or shopping online, when faced with the decision to select their health plans, research is a top priority.
Before choosing a Medicare Advantage plan, today's seniors are exploring all of their options. They take their time to compare healthcare plans and ask their friends and neighbors for recommendations.
Today's Seniors Want More
Health plans with dental, vision, and gym membership benefits are more attractive to baby boomers. Boomers know that eating healthy and staying active are ways to prevent chronic health conditions. They are a generation of optimism, exploration, and achievement. Health and wellness, community involvement, and individual choice are key values. And they know eating well can help them to stay active.
Baby boomers understand the importance of good nutrition. Home-delivered meals can make a benefit package more desirable. Sixty-five percent of boomers say they are living in the best homes of their lives and plan to stay. Their goal is to remain independent in their homes. Ninety-two percent of home-delivered meal recipients report this benefit gives them the independence they want.
Why Home-Delivered Meals?
Up to 60 percent of older adults may become malnourished during their hospitalization, which can lead to increased readmissions. Preparing meals can be difficult for those recovering from a hospitalization, surgery, or illness.
- Adequate nutrient intake through meals help seniors regain their strength faster.
- Studies show nutrition assistance like home-delivered meals can reduce the occurrence of falls of the frail and elderly by up to 60 percent.
- Weight loss can result in a 26 percent increase of the risk for hospital readmissions.
Meals as a Benefit
Adding a home-delivered meal benefit to your plan will help you attract more members. And healthier members leads to reduced healthcare costs. Check back next week for an article on improving your star ratings!
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