The number of aging adults will probably double by 2030. Trends show the aging baby boomer population is growing faster than ever before. The nonprofit organizations working in elder care provide tangible benefits to their community. Most organizations depend on fundraising to carry out these plans.
Fundraising for senior causes must maximize support from donors who recognize the challenges and appreciate the solutions your organization provides. Before spending time brainstorming new ways to raise money, examine your current processes.
Is your organization guilty of any of the following pitfalls of fundraising?